Sales & Marketing Manager

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Sales & Marketing Manager

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Summary

The ideal team player will be a dynamic leader with a passion for agriculture, capable of driving both strategic marketing initiatives and high-performance sales execution.  They will inspire and guide a team of regional sales agents, foster strong customer relationships, and align marketing efforts to support business growth in the competitive animal feed industry.

Description

• Lead, coach, and manage a team of field-based sales agents operating across multiple regions.
• Set and monitor performance targets (sales volume, market growth, new customer acquisition).
• Conduct regular field visits, team meetings, and one-on-one sessions with Sales Agents.
• Review and approve weekly/monthly sales reports, ensuring accuracy and strategic alignment.
• Guide the team in identifying new business opportunities, strategic accounts, and regional priorities.
• Ensure consistent messaging, pricing, and branding across the sales function.
• Develop and implement a comprehensive marketing strategy aligned with business goals.
• Monitor and improve product branding, packaging, and marketing material.
• Oversee product launches and campaigns that support regional sales efforts.
• Support the sales team with high-level customer interactions and escalated issues.
• Deliver presentations and product updates at farmer’s days, trade shows, and stakeholder events.
• Build strategic partnerships with key clients and influencers in the industry.
• Work closely with the Technical, Operations, and Procurement teams to align supply chain, product forecasting, and customer demand.
• Ensure effective communication between Sales Agents, internal departments, and clients.
• Provide training to sales agents and customers on technical and product knowledge.
• Lead internal training sessions to ensure Sales Agents are equipped with up-to-date industry knowledge and sales techniques.
• Manage and track the marketing and sales budget, including return on marketing investment.
• Provide monthly management reports with key insights, progress to goals, and recommendations.
• Analyse sales data, customer trends, and competitor activities to inform strategy.

Minimum Requirements

• BSc (Agric) Animal Science or similar degree
• Deep understanding of animal nutrition and the animal feed industry.
• Minimum 5 years in a marketing or sales leadership role, ideally in agriculture or animal feed sector.
• Experience managing and developing sales team is required.
• Proficient in MS Office Suite (Excel, PowerPoint, Word)
• Afrikaans and English fluency essential. 

Benefits

Medical and pension

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